Last year, having read illustrious articles like “How To Expand Your Online Reach”, and “Develop Your Author Platform Or Suffer Anonymity!”, or even “12 Routes to Achieving Online Omnipotence”, I made the foolhardy choice to follow every bloody writer on Twitter I could find, in the hope they’d follow me back.
Surely, with ONE BILLION FOLLOWERS, I’d be drowning in engagements and impressions and all those magical metrics of modern life!
It worked, to an extent. I’d post a blog, pin a link to my Twitter profile, then follow 50 writers I could find using hashtags or bio searches. Maybe two thirds of those would follow me back.
A week later, I’d do the same thing, but then unfollow anyone who hadn’t had the GOOD BLOODY GRACE to follow me back – the ungrateful gets.