Writing is an art form.
(That may sound pretentious, but I’m setting up an analogy here, so roll with it.)
Storytelling should be evocative, on some emotional level, whether that emotion be excitement, empathy, poignancy or panic. Its value is in how it makes you feel.
But, like all art forms, storytelling requires two things: creativity and skill. You can be the greatest wordsmith in the world, but without emotional content, you’re just writing a thesis.
In the same breath, you can have the greatest story stewing in your brain, but without the means to convey it, that’s where it should stay.